Space Tourism from TUI Travel PLC Group

Case Report On British Airways Ba Management Essay The quick changing mechanical headway and erratic financial circumstance are driving organizations to react rapidly to adjust to change. Inability to oversee change will cause association lose its intensity and vanish from the market. So as to address the difficulty, British Airways needs to audit their improvement draws near, particularly those identified with the hierarchical conduct, structure, culture and other human asset issues. The associations vision of being universes worldwide premium carrier must be supported and bolstered through constant audit and upgrades in the perspectives referenced. Note that the adjustment in the association is a lot of identified with the job of chiefs in creating system. In spite of the fact that there is a squeezing requirement for the association to experience change, people groups need ought not be relinquished. This report helps the improvement procedure in British Airways by giving conversation on the key systems in the HRM issues and sugges tions for future. 2.0 Introduction This is a report for the administration of British Airways Plc which present, examine and assess the change the board issues in the association. Factors, for example, authoritative structure, conduct, culture and innovation, political and social angles just as monetary qualities and shortcomings are made all through the entire report. It is trusted that this report would give a knowledge to the human asset exercises for future improvement. 3.0 Organizations Strategic Plan 3.1 Organizations Background English Airways Plc (BA) has a long history starting from the starting of words first calendar air administration by its precursor organization, Aircraft Transport Travel Limited (AT T) on 1919. In 1924, Britains four aircrafts converged to frame Imperial Airways Limited. Later during the 1930s, some littler UK air transport organizations began their activities and converged to shape the first exclusive British Airways Limited. Following an administration survey in 1939, these two organizations were then nationalized and shaped the British Overseas Airways Corporation (BOAC). BOAC, along with another aircraft, British European Airways (BEA) were the principle British administrators in the business during the 1950s. Be that as it may, these two separate aircrafts in the long run converged to shape British Airways in 1974. With the execution of Civil Aviation Act 1980, the legislature sold its offers in British Airways and Lord King was designated as the director. Numerous progressions were completed from that point forward to carry British Airways to its current status as one of the universes driving worldwide premium aircraft (British Airways 2010). The organization is essentially base in London, with centers at Heathrow, Gatwick and London city air terminals. Its center exercises are to do the activity of global and household booked air travelers and load administrations. In 2009/10, the organization conveyed almost 32 million travelers and 760,000 tons of payload to various goals. Along with its accomplices, BA flies to more than 300 goals all through the world. It likewise has a solid armada activity with 238 airplanes in administration toward the finish of March 2010 (British Airways 2010). 3.2 Organizations Vision and Mission The companys long haul vision to be the universes driving Global Premium Airline is continually driving the organization moving towards higher accomplishments later on. BA has plotted diverse statements of purpose in seeking after toward this vision. These statements of purpose are: Be the aircraft of decision for long stretch premium clients Convey a remarkable assistance for clients at each purpose of touch Fabricate nearness in key worldwide urban areas Expand on driving situation in London Address clients issues and improve edges through new income streams (English Airways 2010) 3.3 Industry Overview The avionics business has a major worldwide monetary effect. Barely any key realities give the proof of the overall impact of this industry. As per Capoccitti, Khare and Mildenberger (2010: 67), more than 2.2 billion excursion and business travelers flew on the universes aircrafts. More than 33% of the estimations of universes made fares were helped through airship cargo. 32 million employments openings were made for individuals in various nations. In addition, the flight business contributes about 8% to world total national output. By and large, carrier industry can be separated into four classifications: Global organizations with yearly income of $1 at least billion National organizations with yearly income between $100 million and $ 1 billion Territorial organizations with short-pull flights and under $100 million income Payload organizations that for the most part transport merchandise just (Investopedia 2010) Despite the fact that the degree fluctuates with the classification that an aircraft has a place with, air organizations need to adapt to different muddled issues. A portion of the significant issues incorporate air terminal limit, course structure, innovation, expenses to purchase or rent the airplanes, climate, fuel cost, and representatives (Investopedia 2010). Notwithstanding these difficulties, rivalry stays elevated as an ever increasing number of aircrafts go into the market by offering less expensive costs to clients. 3.4 SWOT Analysis Figure British Airways SWOT Analysis (Euromonitor International 2011) The figure above shows the current SWOT investigation of British Airways. Further clarifications are made as follow. Qualities Solid Fleet Operations English Airways has a solid armada with in excess of 200 airplanes. The armada incorporates Boeing 737, Boeing 747-777, Airbus A319 and Airbus 320. As of late, the organization had likewise requested extra 23 new Boeing 787 to supplant the current Boeing 767. These new airplanes will participate eventually armada from year 2012. With such a solid armada, the carrier covers all the landmasses around the globe (Euromonitor International 2011). Online Services English Airways additionally takes advantage of the lucky break of the far reaching of web to help its business execution. With the usage of online administrations, travelers acquire the accommodation to book flights, employ vehicles, book lodgings and access travel data in a speedy and safe manner. This has enormously decreased the companys working expenses, yet in addition help it to draw in more clients (Euromonitor International 2011). Shortcomings Work Dispute The argument about compensation and state of its lodge team has made a mechanical activity occur in 20-22 March and 27-30 March 2010 (Euromonitor International 2011). The strikes held by Unite, which speaks to around 25,000 specialists at British Airways, had acquired more than  £150 million misfortune to the organization in year 2010. Helpless Brand Image Aside from the above episode, the mayhem that occurred during the opening of Heathrow Terminal 5 air terminal additionally reduced the companys brand picture. Retractions, postponements of flights and lost of things had prompted gigantic disillusionment on numerous dependable clients. This debilitate the companys upper hand and misfortune numerous organizations to its opponent. Lackluster showing in All Geographic Regions Because of worldwide money related emergency and high fuel costs, British Airways has a terrible showing in the entirety of its geographic districts. The business incomes in its biggest geographic market had diminished 12.9% in March 2010. The deals in its second biggest market, America had additionally demonstrated a decrease of 4%. It is worried that the progression of such execution would prompt business breakdown in a matter of moments (Euromonitor International 2011). Dangers Upset Operation With the precarious rebuilding and changes strategies, British Airways faces solid restriction from its workforce. The expansion of work debate into future will keep on disturbing the companys ordinary activity. Tremendous measure of time and cash should be spent on contriving alternate courses of action to determine the issues. Expanded Competition Helpless administration techniques in taking care of work debate and the opening of Terminal 5 makes the organization defenseless against its adversaries. Better offers made by contenders, for example, Virgins, Ryan Air and Easyjet will cause British Airways misfortunes its excellent travelers. Liquidation Terrible showing in every single geographic area builds the danger of chapter 11 in BA. Openings Prize Packages/Employee Relations Chances to offer better reward bundles and to improve representative relations can be distinguished on account of British Airways work debate. The rebuilding and changes procedure will show signs of improvement shape if two different ways correspondence is to be developed. Screen Operational Performance English Airways is as of now checking its client sees on the Think Customer Survey (British Airways 2010). This offer incredible open door for the association to improve its business execution as it can discover answer for improve its flight reliability, which is one of the primary worries of the travelers. Merger Agreement with Iberia The going into a merger concurrence with Spanish aviation route Iberia offers open door for BA to step into Latin America advertise. This merger will likewise spare the aircraft  £350 million per year (BBC 2010). 4.0 HRM Issues 4.1 Leadership and Management The terms administration and the board have been utilized reciprocally by numerous individuals. Truth be told, these two terms indicates two unique implications. From a general perspective, administration can be characterized as a relationship through which one individual impacts the conduct or activities of others. The executives, then again, is generally characterizes as completing things through others so as to accomplish expressed authoritative destinations (Mullins 2010: 373). A significant investigation of the idea of initiative has been created by a political specialist, James MacGregor Burns in 1978. Consumes states that association states can be classified into two joined (stable condition) and disparate (powerful condition). He fights that the best methodology for the focalized state is the value-based administration style. The chiefs will focus on completi

Friendship: What Makes a Good Friend? :: Friendship Essays

At the point when I consider what makes somebody an old buddy, I consider all the attributes of my own companions. My individual meaning of a companion, is somebody who is consistently paying special mind to me, and will support me if I’m in a tough situation. A companion must be somebody I trust and who confides in me in return. Another significant trademark in a companion is somebody who I can converse with, and makes me snicker. One of the most significant qualities of a companion, is somebody who will support you on the off chance that you need it. One individual experience I had with this was the point at which my companions, Mark, Steve, and I we hard and fast driving around late around evening time. We were on our way home from going up to my camp at the lake, it was four in the morning, and we were completely worn out. I was driving my vehicle furthermore, we had quite recently gotten off the Northway when I ran over a glass bottle and my tire popped. I didn’t recognize what to do. We had no cash, and were abandoned. A large number of contemplations were hustling through my brain: what might I tell my mother, how might we get it fixed, and in particular how could I avoid inconvenience. My companion Mark called up his sibling to come and tow the vehicle. His activities that night made me understood that a genuine companion would faces challenges for one another. A solid fellowship likewise relies on shared trust. On the off chance that you can’t trust each other then it is difficult to set up a solid relationship. Before, I have had the option to tell my companions individual emotions, and realize that they would keep insider facts to themselves. Once my companion and I were riding on my companion James’ lawnmower and we hit the side of the carport. We guaranteed each other that we would take it to the grave. Despite the fact that we ought to have in the end told somebody, we hushed up about it. Another quality I like to have in a companion, is somebody who can make me giggle. An ideal case of this is my companion Bounce. A portion of the remarks he would state would be so ludicrous; I couldn’t help yet snicker. Once I voyaged to Montreal with my companions, and the whole four-hour drive I spent giggling. Bounce and I sat in the rearward sitting arrangement breaking jokes the entire time. This is significant on the grounds that it is acceptable to realize that paying little mind to the state of mind, or circumstance I’m in, a old buddy can make me giggle. At the point when I asked different understudies their idea on companionship, I Kinship: What Makes a Good Friend? :: Friendship Essays At the point when I consider what makes somebody an old buddy, I consider all the attributes of my own companions. My individual meaning of a companion, is somebody who is consistently paying special mind to me, and will support me if I’m in a difficult situation. A companion must be somebody I trust and who confides in me in return. Another significant trademark in a companion is somebody who I can converse with, and makes me snicker. One of the most significant attributes of a companion, is somebody who will support you on the off chance that you need it. One individual experience I had with this was the point at which my companions, Mark, Steve, and I we full scale driving around late around evening time. We were on our way home from going up to my camp at the lake, it was four in the morning, and we were totally drained. I was driving my vehicle what's more, we had quite recently gotten off the Northway when I ran over a glass bottle and my tire popped. I didn’t realize what to do. We had no cash, and were abandoned. A great many musings were hustling through my psyche: what might I tell my mother, how might we get it fixed, and in particular how could I avoid inconvenience. My companion Mark called up his sibling to come and tow the vehicle. His activities that night made me understood that a genuine companion would faces challenges for one another. A solid fellowship likewise relies on shared trust. In the event that you can’t trust each other then it is difficult to set up a solid relationship. Before, I have had the option to tell my companions individual sentiments, and realize that they would keep privileged insights to themselves. Once my companion and I were riding on my companion James’ lawnmower and we hit the side of the carport. We guaranteed each other that we would take it to the grave. Despite the fact that we ought to have in the long run told somebody, we remained quiet about it. Another quality I like to have in a companion, is somebody who can make me chuckle. An ideal case of this is my companion Weave. A portion of the remarks he would state would be so absurd; I couldn’t help yet giggle. Once I voyaged to Montreal with my companions, and the whole four-hour drive I spent giggling. Weave and I sat in the rearward sitting arrangement splitting jokes the entire time. This is significant on the grounds that it is acceptable to realize that paying little mind to the state of mind, or circumstance I’m in, a old buddy can make me chuckle. At the point when I asked different understudies their idea on fellowship, I

A Character Analysis

One of the most noteworthy characters inside Shakespeare’s Julius Caesar is that of Brutus, a perplexing person whose activities have critical effect upon the occasions on the play. This paper inspects the character of Brutus and surveys both the great and terrible components of his character. An investigate of how these characteristics present inward clash inside Brutus is offered along with a clarification of the manners by which these contentions show themselves.It is the aim of this paper to demonstrate that in spite of the way that Brutus had the option to kill his dearest companions, he is basically an ethical man who kept up his respect as far as possible. One of the most huge components of Brutus’ character is his exacting goals. He is an aristocrat, â€Å"the noblest of Romans† (V. v. 75) who is unequivocally guided and impacted by issues of respect. He exhibits a nonstop fixation on acting in a manner that is correct and just and talks consistently of t he need to make a republic in Rome that is controlled by the votes of the senate instead of a solitary dictator.This makes an issue in his relationship with Caesar. Notwithstanding their dear fellowship, Brutus is worried that Caesar will ascend to power and afterward submit a demonstration of selling out by upholding a tyranny on the individuals of Rome, â€Å"climber-upward†¦ He then unto the stepping stool turns his back†¦ † (II. ii. 24,26). Plainly, for Brutus, his good and moral goals are of higher significance than his fellowship and love for Caesar and accordingly he can submit the heartless demonstration of murder.However, while the homicide itself isn't right, the way that Brutus himself accepts so emphatically in the way that his activities are to benefit Rome, involves that he does, to a degree, keep up his respect. Brutus’ resolute fixation on profound quality involves that he can be effectively convinced by others to do their will, if it is intro duced as being to benefit Rome. This uncovers a further, negative, component to his character; he is innocent. Cassius can control Brutus’ fixation on respect so as to convince him to kill Caesar, an amusing unforeseen development that on face esteem is definitely not honorable.Brutus neglects to perceive that he is being utilized by Cassius and Antony and appears to acknowledge everything on face esteem, neglecting to address realities or think about how conceivable it is that he could be bamboozled. This can be found in the manner he aimlessly acknowledges the letters from Cassius as being sent from the individuals of Rome and in this manner illustrative of their will for Cesar to be expelled. His nativity involves that he permits others to play upon his goals so as to persuade him to play out the demonstration of homicide. Notwithstanding the reality this homicide causes him anguish, â€Å"Our hearts you see not; they are pathetic; and pity to the general wrong of Romeâ⠂¬ ¦Ã¢â‚¬  (III, I, 185-186), he permits Cassius and Anthony to persuade him that submitting such acts will win the hearts of the individuals of Rome, â€Å"If then that companion request why Brutus rose against Caesar, this is my answer: not that I adored Caesar less, yet that I cherished Rome more. † (III. ii. 21-24). Brutus’ artlessness is something that he keeps with him a secret forever, even on his deathbed he accepts that he has imparted his life to valid and decent men, â€Å"My heart doth bliss that yet in for my entire life I found no man yet he was consistent with me† (V. v. 38-39). Such a guileless and believing nature permits the crowd to see Brutus as honorable.He is guiltless and trusting and really accepts that he is following up in the interest of the individuals of Rome. A further negative component of Brutus’ character is his misguided thinking. He accepts that he will win the help of the individuals of Rome since he acts to their grea test advantage. This is clear when he tends to the Roman residents in the gathering and in his general treatment of the Roman groups. He erroneously sees them as wise people who will have the option to comprehend his contemplated way to deal with the homicide of Caesar. In any case, actually the group can't comprehend his keenness and is in this way left powerless against the expressions of Antony.Here, notwithstanding Cassius’ counsel despite what might be expected, he permits Antony to have the final word at the memorial service and is along these lines by and by sold out as an immediate aftereffect of his naivety. Antony can use Brutus’ words and activities against him and create contempt and ill will in the group. A similar group that Brutus decided to be sensible and scholarly. A further noteworthy segment of Brutus’ character is that of his philosophical nature. He is an adherent to Stoicism, a way of thinking that directs living one next to the other with nature and existing in a cheerful and unconcerned way. Such a way of thinking shows itself in an apathetic manner.This can be seen when Brutus knows about the demise of his darling spouse and essentially answers, â€Å"Why goodbye Portia, We should kick the bucket, Messala† (IV. iii. 218). His unemotional nature can be viewed as a potential clarification for the manner by which he can limit his concentration to the political and moral purposes behind his homicide of Caesar. Brutus’ aloof nature is additionally improved by the way that he can put the benefit of people in general before his very own emotions. He doesn't consider Caesar a man or a companion, however as a political substance, a future tyrant, who undermines the benefit of Rome.This is one potential clarification for why he seems to show no distress for the demonstrations he has submitted or for his dead companion; he is excessively settled in his political destinations. The political focal point of Brutus ’ character ends up being a further defect that permits others to utilize him to further their potential benefit. His clear absence of feeling is something that Cassius can use when he tends to the group and persuades them that Brutus is innately awful. As perusers however we have a knowledge into Brutus’ activities and comprehend the reasons for his absence of emotion.He is so expectation on doing what he accepts to be correct that, in our eyes, he keeps up a decent picture. One of Brutus’ greatest deficiencies is his rigid nature. His obstinacy and powerlessness to adjust to the occasions that happen eventually prompts his destruction. Regardless of the way that he is so politically engaged, he neglects to play the round of governmental issues himself and in this manner leaves himself open to control. In contrast to Antony and Cassius, he can't deliberately design the best methods for accomplishing his goals, rather following up on his visually impaired confid ence that what he is doing is the thing that the individuals want.However, in spite of the fact that this is an imperfection, it is something that keeps up his respect; he isn't a cheat or a plotter on the most fundamental level. This paper has examined various Brutus’ character characteristics, both great and awful. Some of his characteristics both serve in support of himself and lead to his ruin. While he is trusting, consistent with his convictions and unfaltering, his naivety, misguided thinking and determination involve that he leaves himself powerless against the untrustworthy activities of those around him.However, it is such naivety that permits the perusers to keep up a picture of Brutus as a noteworthy man, who attempts to act to the greatest advantage of his kin. The final word on the character of Brutus is communicated amazingly well by the expressions of Mark Antony: â€Å"This was the noblest Roman of all:? All the schemers, spare just he? Did that they did in jealousy of incredible Caesar,? He, just in a general legit thought? What's more, typical acceptable to all, made one of them† (V,V, 68-72) For the characters in the play, and for the peruser, Brutus keeps up a component of noteworthiness that even his most disreputable acts can't annihilate.

The Authors Character in A Good Man is Hard to Find by Flannery OConn

â€Å"A Good Man is Hard to Find† is a short story composed by Flannery O’ Connor. O’Connor was an American essayist whose compositions constantly joined amusingness into a tragic or wrecking circumstance. Her assortments incorporate 31 short stories, two books, and two or three letters and discourses. O’Connor is generally well known for her short story works. In various works of her, her cognizant craftsmanship was uncovered and furthermore the dedicated job that Roman Catholicism plays throughout her life (Flannery) O’ Connor was brought into the world the lone youngster to her folks in Savannah, Georgia. Her dad was a realtor and her mom was naturally introduced to a conspicuous family. When O’ Connor was twelve years of age, her family moved back to her moms old neighborhood of Milledgeville, GA where her dad was additionally the city hall leader of for two or three years. Milledgeville was known as the ‘crazy’ town in Georgia. Milledgeville was home to one of the biggest mental foundations in the United States. At the time this story was composed, the medical clinic had 13,000 intellectually sick patients hospitalized there. She was encircled by insane individuals. The impact of living in Milledgeville helped her recorded as a hard copy her accounts. â€Å"A Good Man is Hard to Find† is one of O’Connor’s best and notable works. The work recounts to the tale of a typical consistently family and their excursion to Florida. The outing starts as ordinary excursions do, however then turns and there is an unforeseen contort tossed in. The family experiences a got away from criminal who named himself The Misfit. The lawbreaker and his accessories compromise the family’s’ life, yet at the same time are additionally well disposed and gracious. In a frantic endeavor to spare herself and her family, the grandma starts conversing with The Misfit disclosing to him that she accepts he truly is a g... ... work with this story and I accept any peruser can locate a person or thing in the story they can identify with and can apply the story to their consistently life. The story has numerous exercises and ethics that can be adapted yet adds a funny contort to things. So I leave with this last however, in the expressions of Wendell Berry, â€Å"Practice Resurrection!† Works Citied â€Å"Flannery O’Connor† Tegasos Literature. 1 Feb 2006. O’Connor, Flannery. â€Å"A Good Man is Hard to Find† Discovering Literature. 3 Edition. Hans P. Guth and Gabrielle Rico, Eds. Uppersaddle River, NJ: Prentice-Hall,2003:(355-365)† Woodiwis, Anna. â€Å"Jesus lost everything balance† Writings @ Swarthmore. 2003. WA Program at Swarthmore College. 1 Feb 2006.

Compare Contrast Performance Enhancing Drugs

Task 4-1-1 Compare and Contrast COMM 120 College Writing Justin Reed Professor Hilton-Ross Performance-Enhancing Drugs: New degree of fervor or snappy passing? We routinely know about expert competitors being blamed for â€Å"doping,† or utilization of unlawful execution improving medications. Many do this to be the absolute best at what they do. This is worthwhile for the player, yet additionally for the establishments that acquire the groups. The inquiry that emerges is, if these medications ought to be the new boondocks of sports, or on the off chance that we ought to vigorously screen the players to forestall demise. Taking a gander at this from an unbiased point of view, it very well may be anything but difficult to see the two positives and negatives to consuming such medications. Our general public requests flawlessness, yet we additionally expect a degree of amusement that is on par or more noteworthy than the regularly expanding sticker price of the tickets that we purchase for these scenes. A significant number of the medications that are prohibited from sports are because of the reactions that frequently happen. The players have maniacal scenes, become expanding antagonistic, and in some cases even passing. Indeed, even with the proof support this, the medications are as yet utilized. The explanation behind this is money related increases. An inquiry rings a bell, okay rather carry on with a long, standard life or an abbreviated, stunning one? You will be quicker, more grounded, and recuperate more rapidly than you ever have previously. All things considered, let’s make the supposition that competitors start to utilize execution upgrading drugs, the costs are higher for tickets,and the measure of time a player will really be fit for playing at such an elevated level is diminished. Who truly wins in this situation? I accept thefans do. Fansget an extremely energizing game, more plays, more activity, and more effect. Things that were impractical become unmistakably progressively conceivable. Games are developed or improved to make the exhibition all the better. The competitors can now demandmore cash in light of the fact that the groups are more noteworthy. In turn,the swarm draw implies the establishment can improve the offices and effect the encompassing zones. Truly, the competitors have a capability of being harmed, however their penance could eventually carry bliss to thousands, give them extraordinary wealth,and help the regions organizations. References Donovan, R. J. , Egger, G. , Kapernick, V. , and Mendoza, J. (2002). A Conceptual Framework for Achieving Performance Enhancing Drug Compliance in Sport. _Sports Medicine_, 32(4), 269-284.

Performing Arts Writing Mona Lisa, Lisa Gherardini - 275 Words

Performing Arts Writing: Mona Lisa, Lisa Gherardini (Essay Sample) Content: Mona LisaMona Lisa is an oil painting by Leonardo da Vinci. Painting in the early sixteenth century. It is one of the most famous pieces of art. It is a portrait of Lisa Gherardini; who was a wife Francesco Del Giaconda, an Italian Merchant and aristocrat. The painting is currently situated in France; and for a long time, it has attracted thousands of tourists. Mona Lisa was painted in Florence, Italy. King Francis I of France acquired it in later years and at the moment, the painting is under the ownership of French Republic.PERSONAL REVIEWAs stated by Gage, Image has a thesis, it makes a claim, just like sentence that make assertion (Gage 65). The painting can be analyzed in various ways; from the perspective of general aesthetics, deeper meaning, and the reasons why Leonardo painted it among other auxiliaries such as the social, cultural and political aspects at the time of painting. While looking at the features shown in the painting, it will also be important t o understand the reasons behind the painting. From a quick glance, she appears to have a self-assure demeanor. Her calmness, eyes and faint smile portrays mystery. Her eyes are deep and covert. This brings out her composure. The painting also shows her crossed hands and body from the waist upwards; therefore depicting someone who is confidence and self-assured. It is hard to put her into specific social or economic class. This is largely due to conservative form of dressing and appearance. Her faint smile also appears to be more than just normal. It portrays personal qualities such as contentment, confidence and conservativeness. Mona Lisa has been painted sitting on a chair, and her body is slightly twisted to face the painter. One of her arm is placed on the chair to support her upright posture.The painting provides finer details of her skin, chin, eyebrows and even hair. The skin appears to be smooth and free from any patches or freckles. It also appears that the painter was able to bring out the aspect of light and shadows of her features. She does not have eyebrows or any sort of hair on her face. Maybe this can be attributed to shaving. She has a wide chin and brown curly hair.Apart from her body, the painting shows the surrounding area, probably where Mona Lisa was standing. From the painting, a road passing through some small ridges can be seen. This brings out a clear contrast between the soft demeanor of Mona Lisa and the rugged landscape at her back. There is a small bridge on her right side. The landscape brings out what appears like unfamiliar lands, with roads leading to distance places. In addition, the landscape creates a surreal, strange and dream-like atmosphere. This topographic expression juxtaposes the image of Mona Lisa; which is contrarily heartwarming and welcoming.OTHER PEOPLES REVIEWS * Giorgio VasariVasari, an Italian architect, historian, painter and biographer, wrote some of the famous books such as Lives of the Most Excellent Pain ters, Sculptors and Architects and Life of Leonardo Da Vinci. The latter book depicts his opinion and reviews on Mona Lisa painting. Vasari was born in the year 1574 and from his formative years, he portrayed high level of skills in arts. He became friends with Michelangelo, and the latters style of painting would greatly influence Vasari. In his book, Life of Leonardo Da Vinci, Vasari writes about the works of Da Vinci, clearly bring out the aspects of surrounding them.In his work, Vasari states that Leonardo left the painting unfinished; having spent close to four years working on it. Vasari is full of praises on the work of Leonardo. He describes Mona Lisa as a masterpiece of art which attracted a huge number of visitors from all over Florence. In addition, Vasari states that the painting of Mona Lisa led to commissioning of Leonardo Da Vinci to paint other works. It is through his writings that we are able to learn that the King of France, Francis I, acquired all rights to the p roperty. In his writings, Vasari states that Leonardo employed the services of singers and buffoons to entertain Mona Lisa (wife of Franceso del Giocondo). The reason behind this, as stated by Vasari, was to make her smile. Most of portraits made by the artists in that era depicted an ambience of melancholy. To avoid this, Leonardo thought that it would be important to make her smile. Vasari attributes the actions of Leonardo to the smiling face of Mona Lisa the painting. He goes ahead to describe it as a peaceful smile which is more divine than earthly based. In his description of Mona Lisa, Vasari states that seeing that the eyes had that lustre and watery sheen which are always seen in life, and around them were all those rosy and pearly tints, as well as the lashes, which cannot be represented without the greatest subtlety (Vasari)He goes ahead to give details of her aesthetic features such as eyebrows, skin and nose. In his description, Mona Lisas eyes have a watery sheen whic h reflects the real human body. Her opening mouth seems to be more than just colors; it portrays a real life flesh. In his own words, Vasari terms the painting as masterfully crafted in such a manner that any person who sees it ends up loving it.What stand out in Vasaris description of Mona Lisa are her features. He describes every detail of Mona Lisas face and terms them a true embodiment of real life image. A deeper analysis of Vasaris writings show that Leonardo Da Vincis painting was a depiction the women in that society. From his writing, he stated that Mona Lisa was so real that any person, who viewed it, could definitely love it. The fact that Vasari confides that Leonardos painting was a portrait of a woman by that name, enables us to know one or two things about the Florences society at that particular time and era. * Walter PaterWalter Horatio Pater was born in England in the year 1839. He was an art and literary critic and an essayist. He is attributed with several classi cal works which mostly criticized the Renaissance arts and literary works. One of his major works is on criticism of Mona Lisa by Leonardo Da Vinci. He analyses the painting through figuring it artistic features on the lenses of Leonardo Da Vinci. His analysis of Leonardos work is among his most acclaimed works. In his own words, Mona Lisa is the truest, most ideal and the ultimate masterpiece of Leonardo Da Vinci. He goes ahead to describe Mona Lisa as a representation of the old time and at the same time depiction of the modern era.In his opinion, Mona Lisa painting cannot be fixed into a specific era or time; in contrary, the painting showcase timeless features. Certainly Lady Lisa might stand as the ...

Marketing Plan Assignment The Mountain Side Hotel - 1925 Words

Marketing Plan Assignment: The Mountain Side Hotel (Research Proposal Sample) Content: Marketing Plan; The Mountain Side HotelNameInstitutionExecutive SummaryThe Mountain Side Hotel is a five star hotel that has a total of three hundred and twenty five luxury guest rooms and its major specialty is in servicing clients who are in the business and corporate world. The hotel is located in downtown Manhattan New York and serves the business community and visiting clientele in this locality.The hotels major clients are corporate clients that have been contracted from both the local and international markets and who are within the tourism and travel industry, the information technology sector and the automotive industry. What is key to the success of the hotel is the strategic position in which it is situated and the up-to-date facilities that are provided to their clients within the conference rooms and inside the guest rooms. The repeat businesses that the hotel gets on an annual basis and the high levels of customer loyalty are also factored in the high le vels of success the hotel enjoys.The hospitality industry in the country is currently undergoing a depression because of the restriction the government is making on corporate travel within the country and due to the economic meltdown all over the globe (Bonn, Forbringer, 2012). However these challenges can be considered to be short to medium term threats, The Mountain Side Hotel has to continue focusing on the delivery of excellent and commendable services that are affordable to its clients. This will be done with intent to establish a long term relationship with customers.As a strategy to attract more contract customers, rates for hiring rooms and conference facilities have been significantly reduced for a period of twelve months. The survival of the hotel in the current political and economic climate is based on customer loyalty to its brand and repeat corporate and business contracts. Therefore, the hotel brand has to continue delivering on its values and promises.The intent of this marketing plan is to strengthen the brand that The Mountain Side Hotel has managed to build over years. The plan intends to cover the corporate mission, market analysis, product positioning and differentiation, competitive analysis, marketing strategy and an overview of the competition.Corporate Connection; Mission StatementThe Mountain Side Hotel is committed to ensuring that its clients have the highest quality of service and standards. The hotel seeks to deliver its promise of quality and value above everything else. The hotel highly values its place in the community and will endeavor at all times to develop relations that protect and respect the environment.The hotel will at all times strive to create value for all stakeholders while honoring the values entrenched in its brand and encourage its personnel to grow in a loyal and trustworthy environment.Market researchPEST AnalysisThis marketing plan intends to use the PEST analysis as the market tool that will help to analyze the external and environmental issues that affect the mountain side hotel.PoliticalA stable political environment that has little effect on businesses ability to generate revenue is suitable for the hospitality industry (Ong, 2012). However, the current restrictions that the government has placed on corporate and business travel have affected the hotel negatively even though measures are being taken to cushion its effects.EconomicThe current economic recession has had a major impact on the hospitality industry. It has led to the liquidation of smaller business oriented hotels that do not have enough resources and infrastructure to support underperforming sales (Simkin, 2014). Even though the economic situation has began to recover, it will take quite some time before fully lifting all corporate travel policy restrictions and return the travel business back to where it was three to five years ago.SocialThere is an emerging trend that is oriented towards cost effectiveness in busines s travel and tourism. This trend has made clients to always seek more value for their money. The hotels value added differentiation strategy comes into play at this point.TechnologicalSome airlines have installed on board room reservation systems on their aircrafts. This requires that the hotel integrates such systems in their central reservation system so as to access clients who will make reservations as they travel by air. Integration of such technology is quite costly and will require high investment levels.Positioning Product DifferentiationThe Mountain Side Hotel has been placed as a five star hotel with its niche being business and corporate clients. This is as a result of the hotels dedication to provision of high quality personalized services and also as a result of its strategic position. The focus of the hotel is to offer its clients added value and to differentiate itself in its levels of personalized service. The hotel offers an experience that values and respects its clients and truly appreciates their business.By providing high quality personalized services and maintaining state of the art facilities, the hotel has managed to differentiate itself from competitors with respect to overall brand strategy. This approach has been successful in securing multiple repeat businesses.Competitive AnalysisSWOT AnalysisThis analysis shines light on the organizations internal strengths and weaknesses and also highlights the opportunities and threats that the hotel faces externally (Yasin, Yavas, 2015). The hotel intends to work and improve on its areas of weakness and also undertakes to come up with contingency plans to counter the threats it is potentially facing. The hotel is also leveraging its organizational strengths with the aim of capitalizing external opportunities that may come to pass.StrengthsThe major strength of the mountain side hotel is its personnel. The hotel has pride in the level of diversity of skills that are within the staff and the ma nagement. The team is specialized, experienced, well trained and most importantly, it is proud of the hotel values and they respect and promote these values at all times.The reputation and the brand of the hotel are another major strength that the hotel possesses. Its reputation for reliability, quality and provision of exemplary services precedes it in the local, corporate, travel and tourism markets. The brand values of the hotel are well represented and they engender loyalty among the new and the existing clients.The strength of the hotels strong participative culture and its values that are clear and well communicated cannot be over emphasized. The other advantage points that the hotel has include a well placed differentiation strategy and a decentralized structure.WeaknessesAlthough the company posses an exemplary differentiation strategy, it needs to be more clear and well communicated to both the local international market. Another point of weakness within the hotel is the ra te of seasonal turnover. This is costly as brings the need for ongoing training and orientation of new employees.Due to the constant change of technology, the hotel needs to constantly upgrade its facilities. Therefore, guest rooms and conference facilities require constant renovation so as to fit in technical equipments that include laptop links and high speed internet.OpportunitiesThe economic recovery in the hospitality industry after a hunch period is a major opportunity to the hotel. This is also attributed to the fact that the hotel does not have any direct competitors within its niche.The hotel has a long-term well established relationship with its suppliers, thus times of economic difficulties will not affect the presence of supplies. Another major opportunity that the hotel has is the level of dependency that clients have on it. Personalized services and quality delivery has made corporate and businesses to have repeat contracts with the hotel. Also, the luxurious environme nt that has been created by the hotel cannot be ignored by the clients.ThreatsAs much as the hotel enjoys monopoly in its niche, there is the threat of potential entry by competitors with a similar services and brand. Another major threat is from the slowly growing property markets that offer fully furnished apartments that are customized for business activities and are offered at lower rates.The recovery from the economic recession may take time and thus will affect the profitability of the hotel.Marketing strategyProductBy providing high quality personalized services and maintaining state of the art facilities, the hotel has managed to differentiate itself from competitors with respect to overall brand strategy. This approach has been successful in securing multiple repeat businesses.PriceThe hotels pricing strategy has maintained high consistency with its differentiation objective of providing added value at a reasonable price instead of having discounts on its products and servi ces and then devaluing them in the long run.PlacementThe information on the services provided by The Mountain Side Hotel is made available to its clients through advertisements, personal selling, the internet and direct marketing. The channels of delivery that the hotel marketing department uses include international reservation systems and travel agents.PromotionMass communication has been the prime focus of promotion. This has been done through printed advertisements on social media and trade publications, personal selling in the local market and direct mailing to both po...